Indonesia’s OJK Tightens Finfluencer Rules, Mandating Licenses and Full Disclosures

Indonesia’s Financial Services Authority (OJK) has officially issued Regulation No. 6 of 2026 (POJK No. 6/2026) to enforce strict disclosure and licensing mandates on financial influencers ("finfluencers") promoting high-risk digital assets and lending products. The sweeping framework, enacted on June 24, 2026, forces social media content creators to explicitly warn audiences about the inherent risks tied to digital tokens and Buy Now, Pay Later (BNPL) schemes. The move targets misleading online investment advice following a string of market manipulation scandals.

Mandatory Licenses and Transparency

Under the new OJK rule, any influencer providing investment or capital market advice must hold a formal investment advisor license. Furthermore, influencers promoting cryptocurrency and other digital assets are now legally required to obtain a specific competency certification.

Creators are strictly prohibited from: Guaranteeing investment returns; Touting unlisted tokens or unlicensed financial platforms; and Collaborating with illegal financial operators

Corporate Liability and Account Suspensions

The regulation fundamentally changes how financial institutions use social media marketing. Commercial brands and platforms remain fully liable for any misleading information spread on their behalf by hired creators. Influencers must transparently declare all paid partnerships, commissions, referral perks, and economic incentives to their followers.

To enforce compliance, the OJK has established severe disciplinary measures. Creators or platforms breaching POJK No. 6/2026 risk immediate social media account suspensions and platform access blocks.