Megaworld, Prestige Interactive Launch Pasig City's First 3D LED Billboard Landmark Along C-5
In a major upgrade to the metro's digital landscape, property giant Megaworld Corporation, in partnership with Prestige Interactive Media, has officially unveiled the very first 3D LED billboard in Pasig City.
The massive digital display, located within the 12.3-hectare ArcoVia City township, was formally turned on during a launch event on May 14, 2026. Positioned strategically along the hyper-busy C-5 road corridor, the new landmark is designed to transform the daily commute into an immersive visual experience.
A New Era of Out-of-Home Advertising
The newly launched screen introduces advanced depth-perception technology that allows visuals to "pop out" toward viewers without the need for specialized 3D glasses. According to project stakeholders, the installation marks a bold leap forward for local out-of-home advertising, allowing brands to engage with consumers using hyper-realistic, forced-perspective content.
"We're bringing a new digital landmark to the city," statement from Megaworld Lifestyle Malls noted following the launch. "With immersive visuals, dynamic digital displays, and next-level experiences, we're transforming the city skyline into something you have to see to believe."
During the unveiling, ArcoVia City General Manager Ritchie Pascual highlighted the collaborative vision behind the project, emphasizing how digital initiatives will continue to elevate the township’s lifestyle and retail ecosystem. Local figures, including Pasig City leader Angelu De Leon, also expressed strong support for the high-tech landmark, pointing out that it showcases the city's continuous embrace of creativity, technology, and urban innovation.
Capturing a Captive Audience
The C-5 thoroughfare is notoriously known for its heavy, slow-moving vehicular traffic, making it a goldmine for outdoor advertisers. Industry data shows that dynamic, glowing displays on high-traffic roads naturally capture commuter attention during extended dwell times, effortlessly turning idle road congestion into impactful brand impressions.
To maximize this visibility, Prestige Interactive Media announced that the new screen will be operational for 18 hours per day, ensuring that both early-morning commuters and late-night travelers encounter the seamless, multi-angle spectacles.
Integrating Technology and Lifestyle
The launch of the billboard adds to the growing portfolio of landmarks inside ArcoVia City. The integrated township, recognized as an accredited PEZA Cyber Park, is already home to the iconic Arco de Emperador monument.
By embedding state-of-the-art advertising technology alongside its existing retail, residential, and green spaces, Megaworld continues to position the estate as a highly connected, modern ecosystem where work and leisure seamlessly converge.
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